VR - YBVR° - Page 2

NBA FANS GEAR UP IN VR TO WATCH LIVE GAMES IN XTADIUM!

March 6, 2023 by Valeria Gomez Giraldo

“I’m so close!” Came from the voice of a die hard Knicks fan experiencing a new and innovative way to watch the NBA live from home. On Monday, February 27, hundreds of fans put on their Meta Quest headset and enjoyed watching the New York Knicks take on the Boston Celtics. We are extremely happy to see our first live NBA game impact many people who watch sports daily. A post from House of Highlights on Instagram demonstrates our new technology we at YBVR push to bring to the future of sports. Many comments from this post state “I NEED THIS”, “This is the future” or something funny like “Millionaires who spend $15,000 on Court-Side seats hate this one trick….Xtadium.” This event represented a great standard for where the technology currently is and where it will be headed in the foreseeable future. This was also a great way to give sports fans a first dive into Xtadium; the sports streaming app for VR that allows users to tailor the experience to their own needs and desires by giving them the chance to choose between multiple 180/360 camera angles. Fans also have the ability to create private watch parties with friends and family and to see statistics in real time. The full schedule of immersive games is the following: Looking to read more?

RightBridge Ventures Group AB subsidiary 1337 esports AB enters into a sales and advisory agreement with YBVR

February 24, 2023 by Valeria Gomez Giraldo

WED, FEB 22, 2023 14:43 CETReport this content RightBridge Ventures Group AB (“RightBridge Ventures”), the parent company of corporate advisory firm 1337 esports AB (“1337”), specializing in the esports and gaming industry, announces today that 1337 has signed a sales channel agreement with Yerba Buena VR Inc. (”YBVR”), a world technology leader in sports’ virtual and augmented reality. 1337 will act as sales channel and product development advisor to YBVR for their international expansion and toward esports and digital entertainment. This agreement provides access to a technology that 1337 B2B customers (media agencies, tournament operators, gaming centers, broadcasters, over-the-top platforms and telecom operators) demand. With six years in the market and funding from international technology leaders such as Telefonica Group and Verizon Ventures, YBVR is a Silicon Valley-based technology company that aims to bring emotions closer to sports fans by providing a unique experience that transports them to their favorite sporting events without leaving their homes. Through this partnership, 1337 will contribute its extensive network and know-how in the esports and gaming industry, as well as with the portfolio of companies included in RightBridge Ventures Group, to further extend YBVR’s immersive experiences from sports into the world of e-sports and digital entertainment, creating new and exciting opportunities for fans to engage with their favorite e-sports events. YBVR’s technology has already been delivered to multiple sports events for NBA, NASCAR, UFC, etc…. E-sports events are the next step combining the esports and gaming native digital fans community with the excitement of digital sports entertainment. The partnership between YBVR and 1337 will bring immersive and interactive experiences to consumers of digital entertainment, including sports, e-sports, and music enthusiasts. The objective is to merge esports and traditional sports experiences for the digital entertainment consumer, providing a new level of excitement and engagement for fans. The parties estimate that the partnership’s initially addressable events media rights esports market[1] value is approximately 600MUSD and growing at c. 17% on a yearly basis. The initial focus of the partnership will be on the esports and gaming industry and on the geographical regions of the Middle East and Northern Europe. Prioritized potential customers will be esports event organizers, over–the–top content and broadcasting platforms, as well as esports content aggregators and game publishers with competitive titles. That sub-segment of the addressable market is estimated to be c. USD190M – 220MUSD and growing at a pace of 22% on a yearly basis. “We are thrilled to work with YBVR to further extend their immersive experiences from sports into the world of e-sports,” said Carlos Barrios, 1337 chairman of the board. “By contributing with our network in the esports and gaming industry, as well as the portfolio of companies included in RightBridge Ventures Group, we believe that we can not only develop innovative immersive experiences to reach the esports and gaming engaged community of fans, but help content providers, over–the–top entertainment platforms and brands to tap that community as well.” ‘With 1337 we will reinforce the presence of our technology into the e_Sports community’ said Hector Prieto (CEO & Co-Founder of YBVR), ‘teaming up with 1337 and RightBridge Ventures, we are developing a super engaging experience for the eSports fans, I cannot think on a better partner to amplify the benefits of the YBVR immersive tech into e-Sports’ The next step of the agreement is to develop the joint offering and a structured approach to market through a joint business plan. [1] https://wearerockwater.com/how-esports-revenue-models-will-drive-the-600b-global-sports-market-pt1/ https://www2.deloitte.com/content/dam/Deloitte/de/Documents/technology-media-telecommunications/Deloitte_esport-study-2022-en.pdf For further questions, please contact: Carlos Barrios – CEO RightBridge Ventures Group AB Telefon: +46 705 112579E-post: carlos.barrios@rightbridge.se About 1337 esports AB (www.1337esport.se) 1337 Esports is a specialised corporate advisory firm founded by Rightbridge Ventures. The company is based in Stockholm, Sweden, a pioneering country of esports and gaming. The mission of RightBridge Ventures’ is a secure and engaging social digital experience in the virtual realm of an open METAVERSE. With a team of senior experts and advisers from industries such as tech, crypto & blockchain, finance, retail, marketing, entertainment, esports & gaming, 1337 Esports provide solid solutions and expertise for companies seeking to further develop and improve their existing operations, or seeking to make a first engagement in the realm of the social digital environment of esports, gaming and the Metaverse About YBVR (www.ybvr.com) Yerba Buena VR (YBVR) is the world leader in sports in VR, a Silicon Valley-based technology company whose main purpose is to bring emotions closer to sports fans by providing a unique experience that transports them to their favorite sporting events without leaving their homes. YBVR is a one-stop-shop that has been six years in the market for building the next generation of live immersive video experiences in VR/360, unleashing the potential of immersive broadcasting by providing unparallel immersive experiences to sports fans connected from anywhere with any device: mobile, web, TV, and, of course, XR devices. About RightBridge Ventures Group RightBridge Ventures is a compounder and investment company based in Stockholm (Sweden) dedicated to investing in companies that shape the future of esports and gaming as part of the digital media and entertainment industry. For more information visit www.rightbridge.se or get updates by following us on Twitter on Instagram and LinkedIn. RightBridge Ventures Group AB (publ)’s shares are traded on the Nasdaq First North Growth Market and Amudova AB is a Certified Adviser.

Enjoy the best seats in the house for Valencia vs. Olympiacos with EuroLeague VR powered by YBVR!

May 16, 2023February 22, 2023 by Valeria Gomez Giraldo

Have you ever wanted to sit courtside at a top Turkish Airlines EuroLeague game but not leave the comfort of your own home? Well, now you can with EuroLeague VR! On Friday, February 24, get even closer to the action by using EuroLeague VR to watch Valencia Basket and Olympiacos Piraeus – two of the hottest teams in the EuroLeague – face off at La Fonteta. A few weeks ago, in Round 21, this season’s first game with VR capability took place, as Real Madrid hosted archrival FC Barcelona at WiZink Center. Getting tickets for El Clásico is often a very difficult task, particularly if you want to sit courtside, but by using VR, fans were able to see the action up close and personal. Thanks to the partnership between Euroleague Basketball and YBVR, a joint venture that first began at the Final Four events in Cologne and Belgrade, fans can enjoy the game from courtside thanks to the 180- and 360-degree cameras placed around the playing floor. What’s more, fans are able to tailor the experience to their own needs and desires because it is possible to seamlessly switch between different camera angles to find the angle that suits them best. Anyone watching on XTADIUM also has the ability to see the statistics in real time – a function that can be toggled on or off – and create private watch parties to take in the game with friends and family. It is possible to watch these selected EuroLeague games in VR as part of the EuroLeague TV subscription package, while fans in the United States can use this technology via XTADIUM, the VR app created by YBVR that is available to download at the Meta Quest Store.

Peter Hutton Joins YBVR to Guide Direct to Consumer Offering

February 20, 2023February 16, 2023 by digitalplaymakers

YBVR, a Silicon Valley based next generation sports broadcast company, have landed experienced media executive Peter Hutton to guide the company’s ‘direct to consumer’ offering. YBVR operates the “game-changing” Xtadium sports App available in the Meta Quest VR headset and work with the world’s top sports properties. Hutton’s consultancy role sees him continue work with YBVR that began in his time as head of sport at Meta. Hutton was previously CEO of the biggest sports channels in Europe, Asia and the Indian sub-continent (Eurosport, ESPN-Star Sports and Ten Sports). Hutton said ‘I’m delighted to be helping YBVR grow their business, as more and more fans enjoy the unique attraction of VR to have a real sense of presence at the world’s top sporting events’ ‘We are honored to have Peter Hutton among us’, said Hector Prieto (CEO and Co-Founder of YBVR). ‘With the talent of Peter and his extended B2C experience, we are confident of our success. Working with Peter we will amplify our current leadership position as the best VR Sports app in the world’ About YBVR Yerba Buena VR (YBVR) is the world leader in sports in VR, a Silicon Valley-based technology company whose main purpose is to bring emotions closer to sports fans by providing a unique experience that transports them to their favorite sporting events without leaving their homes. YBVR is a one-stop-shop that has been six years in the market for building the next generation of live immersive video experiences in VR/360, unleashing the potential of immersive broadcasting by providing unparallel immersive experiences to sports fans connected from anywhere with any device: mobile, web, TV, and, of course, XR devices. About Xtadium Xtadium is the Home for Sports in the Metaverse; it is the only VR App where fans can find different sports in branded virtual spaces (Xtadium rooms) with the content of each sports partner. Xtadium gives fans the opportunity of enjoying their favorite sporting events with their friends by introducing the watch party feature, which allows users to invite friends that are hundreds of kilometers away from them and watch different sports together, interacting with each other’s avatars and talking as if they were in the same room. Offering multiple camera angles, including 180°and 360° videos, replays, time-shifts, and real-time statistics, Xtadium is becoming the primary destination for watching live sports in the Metaverse. For media inquiries please contact with Valeria Gomez (Head of Mktg & Communications) – valeria@ybvr.com

AO STARTUPS TO INNOVATE WITH YBVR

February 1, 2023 by Valeria Gomez Giraldo

AO Immersive channel unveiled on Xtadium app, available for download in the Meta Quest headsets AO StartUps has on-boarded YBVR to pilot an AO Immersive channel in Xtadium VR app. YBVR is building the next generation of live immersive video experiences in VR/360, unleashing the potential of immersive broadcasting by providing unparalleled immersive experiences to sports fans connected from anywhere with any device: mobile, web, TV, and, of course, XR devices. YBVR launched the Xtadium app in 2022 with dedicated channels for several leading global sports including UFC, NASCAR & Euroleague basketball. The launch of AO StartUps is the latest step in Tennis Australia’s innovation program which helps early-stage companies pilot their cutting-edge technology at the Australian Open and other areas of Australian tennis. “We are constantly striving to bring fans closer to the action and as immersive technologies like YBVR continue to advance, there is immense opportunity to innovate the way sport is broadcast and consumed around the globe,” said Tennis Australia Head of Innovation Dr Machar Reid. “With a rapidly developing market, we expect immersive viewing experiences like YBVR can deliver will continue to grow into a bigger market.” During the pilot, AO fans in the US market can access the Xtadium app on Meta Quest headsets to watch selected archive highlights and full length matches from 12 different camera angles via the Director’s Chair feature. YBVR CEO Hector Prieto said it was exciting to add a global sport such as tennis to the Xtadium sport portfolio. ‘”YBVR is honored to join the AO Start-up program. Immersive Tennis is in our DNA and indeed we have a lot to thank to the AO family”, said Hector Prieto, YBVR CEO. “AO asked YBVR to deploy a trial of a Virtual Ticket VR experience for the AO 2021 finals and this became the trigger for our current partnership for creating the home for sports in the Metaverse, Xtadium; since then, we bring live sports emotions to the fans in multiple sports.” The full cohort of AO StartUp companies will be announced across AO 2023. Visit aostartups.ausopen.com to learn more. About YBVRYerba Buena VR (YBVR) is the world leader in sports in VR, a Silicon Valley-based technology company whose main purpose is to bring emotions closer to sports fans by providing a unique experience that transports them to their favorite sporting events without leaving their homes. YBVR is a one-stop-shop that has been six years in the market for building the next generation of live immersive video experiences in VR/360, unleashing the potential of immersive broadcasting by providing unparallel immersive experiences to sports fans connected from anywhere with any device: mobile, web, TV, and, of course, XR devices. About XtadiumXtadium is the Home for Sports in the Metaverse; it is the only VR App where fans can find different sports in branded virtual spaces (Xtadium rooms) with the content of each sports partner. Xtadium gives fans the opportunity of enjoying their favorite sporting events with their friends by introducing the watch party feature, which allows users to invite friends that are hundreds of kilometers away from them and watch different sports together, interacting with each other’s avatars and talking as if they were in the same room. Offering multiple camera angles, including 180°and 360° videos, replays, time-shifts, and real-time statistics, Xtadium is becoming the primary destination for watching live sports in the Metaverse. About AO StartupsAO StartUps is the latest step in Tennis Australia’s innovation program which helps startup companies pilot their cutting-edge technology at the AO and other areas of Tennis Australia’s business. Companies participating in AO StartUps will be provided the opportunity to prove their business models in real time and directly access proprietary intel and exposure at one of the world’s largest sports and entertainment events. It’s been designed to extract maximum value for the startup, streamline corporate processes that can often stifle innovating at speed, and provide an opportunity for future investment via Tennis Australia’s venture capital fund, Wildcard Ventures. The creation of AO StartUps follows the launch of Tennis Australia’s Venture Capital fund (Wildcard Ventures) and its multi-year partnership with global accelerator powerhouse, Techstars.

WHAT SPORTS ARE IN VR?

February 16, 2023January 30, 2023 by Valeria Gomez Giraldo

Virtual reality (VR) technology has been around for decades, but only recently has it become more accessible to the public. With the rise of VR headsets and other immersive technologies (like ours), it’s now possible to experience sports in a totally new way. In this blog post, we’ll explore some of the most popular sports that are now available in virtual reality. BASKETBALL Basketball in VR offers an immersive experience that allows you to view your favorite teams and engage with nearby fans, without ever leaving your home. For the Euroleague Final Four, YBVR’s technology created a unique narrative experience that featured new event emotions. Fans curated their own personalized experience, through a selection of games and 12 live feeds, including four 180-degree cameras on the backboards and courtside seats. Additionally, due to the safety protocols surrounding the global pandemic, the Final Four VR Pass monetized the event. Generating a large global audience and new revenue streams from virtual ticketing and subscriptions. SOCCER Soccer is another sport that has been modified for virtual reality. There are a variety of different soccer experiences available, including vr match viewing, realistic simulations and arcade-style games. Users can practice their skills, play against friends and watch games, as if they’re really there! Additionally, immersive technology can be used to recreate the experience of attending games in the highest visual quality available! In partnership with TELUS and MediaPro Canada, YBVR enhanced the Canadian Premier League’s digital content, through an interactive flexible solution that made matches accessible for all Canadians. Fans didn’t miss a thing, thanks to the streaming of live matches, on-screen analysis, and the flexibility of watching from incredible new camera angles! NASCAR In 2022, YBVR introduced NASCAR to the VR world, enabling fans to watch fast-paced, heartstopping, race action from the track! Utilising Meta’s Quest 2 virtual reality headset, we offered on-demand race recaps, providing viewers with a unique opportunity to interact with the sport. Guests were also able to interact with each other’s avatars in NASCAR’s room, which contained race highlights and behind-the-scenes content in 180 degrees! TENNIS Tennis has strongly embraced VR, with immersive streaming options available for major tournaments such as Wimbledon, US Open and the Laver Cup. You can also play on a real tennis court, challenge your friends and face professional tennis players using VR games such as First Person Tennis. For Wimbledon 2022, YBVR partnered with VODAFONE to offer a VR backstage experience, allowing visitors to step into the champions’ shoes and walk through The clubhouse and into Centre Court. Fans were closer to the action than ever before, with 360 degrees cameras next to the benches and 180 degrees at the edges of the court. Our unique Director’s Chair panel means audiences could select which view they want to enjoy at each moment, with the same choice capability that the Broadcast Director. COMBAT SPORTS VR is the future of combat sports. Live and on-demand fights transport fans into an immersive environment, where they can see and speak with other fans in real-time, while enjoying 360-degree views of all the thrilling action! YBVR has worked with numerous combat sports, including the Lucha Libre, UFC and The Ray Events Boxing Night. The term “Lucha Libre” denotes a type of professional wrestling that originates in Mexico. The luchadores, or Latin American wrestlers, perform acrobatic moves while donning colorful masks as they fly about the ring. Our VR experience offered 360-degree storytelling, showcasing all the greatest action, color and tradition of Lucha. The Ultimate Fighting Championship (UFC) offers live and on-demand mixed martial arts events in VR using Meta’s Horizon Worlds. YBVRs technology provides an unprecedented level of engagement for Fight Pass subscribers, with VR views of all the thrilling action, including strikes, takedowns and grappling. Fans can also enter an immersive environment where they can see and speak with other fans in real-time while enjoying 180-degree views! Additionally, in 2018, exhilarating boxing matches were covered at the Ray Events Night. Delivering exclusive backstage access from the fighters locker room, weigh-ins and media day coverage. Bowling Bowling has utilized immersive technology to cover global events, such as the IBF Super World Championships. YBVR worked alongside World Bowling to provide a fan control experience for athletes and fans. Generating a new way of consuming and engaging with elite, para-bowling and academy content. Users watched content via a multi-camera mobile platform in 2D, 180 and 360-degree views with supportive features, real-time statistics and scoreboards for the complete experience. Additionally, athletes and coaches were also able to benefit from a 360-degree replay of matches. Indoor American Football Indoor American football delivers gameplay action that is as realistic as it gets! Fan Controlled Football gives the audience a chance to take full control of the Indoor American Football League. First, fans decided on the rules of the game, then they seized control over the teams. With an engaging fan experience and an ultra-immersive broadcast, supplied by YBVR. A drone is used to follow the action, while 180° cameras were utilized to bring fans up close and personal with the players. Surfing Despite being a watersport, surfing events from the World Surfing League are available in 2D on the Xtadium platform. Enhancing the coverage of tours and events, while celebrating the world’s best surfers across all disciplines. Winter Sports VR enables winter sports fans to watch athletes flip, twist and spin above their heads! The winter X-Games coverage provided an opportunity to view the world’s best boarders and skiers up close, creating a new and better way for fans to interact with their favorite athletes. CONCLUSION As you can see, there are many different sports that have been adapted for virtual reality technology. From Basketball to Soccer. There’s something for everyone when it comes to experiencing sports in virtual reality! So if you’re looking for a new way to showcase your favorite sport, why not reach out and give us a try?

META PARTNERSHIP EXTENSION WITH THE NBA INVOLVES XTADIUM

January 27, 2023 by digitalplaymakers

Thanks to the immersive power of VR, you can enjoy all the action and suspense of a live game from the comfort of your couch—on us. And today, we’re excited to announce Meta and the NBA have extended their league partnership, which includes bringing the experience of basketball in VR to a new level with Meta Quest, the official VR headset of the NBA and WNBA. Basketball fans can now catch 52 live NBA games in VR during the current season for free, dive into a new immersive always-on fan experience, and express their fandom across Meta’s apps and technologies by dressing their Meta Avatars in NBA apparel. In the future, they’ll also be able to enjoy NBA League Pass in a social VR experience—all on Meta Quest. First up, and new for 2023, fans will be able to watch upcoming NBA match-ups in Xtadium* on the Meta Quest Platform. Xtadium offers high-definition video and the ability to host private watch parties with friends. And in the future, NBA fans will be able to watch even more content with their NBA League Pass subscription. Learn more about Xtadium here. Last but not least, Meta is partnering with the league to launch NBA-licensed apparel in Meta’s Avatar Store in the coming weeks. Fans will be able to purchase their favorite NBA or WNBA team apparel for their Meta Avatar and showcase it across Facebook, Instagram, Messenger, and on the Meta Quest Platform. “Meta’s immersive VR technology is opening up new opportunities for sports fans to engage and interact with their favorite NBA teams,” says Meta Director of Sports Media and League Partnerships Rob Shaw. “Fans will be able to express their fandom by donning their favorite team’s gear on Avatars and enjoy more live NBA games and experience NBA League Pass in a much more social and immersive way. The NBA is always pushing us to innovate and leverage the latest technology to open the door to new fan experiences, and this chapter of our partnership certainly achieves exactly that.” “VR’s superpower is making it possible to immerse yourself in shared experiences with friends and fans from around the world, and we’re thrilled to bring these killer features to the NBA Arena and live games,” adds Meta Director of Metaverse Media Content Sarah Malkin. Whether you want to watch NBA League Pass in Xtadium, hang out with friends and play mini-games in Worlds, or just express your team pride across Meta’s apps and technologies, we’ve got you covered. Who’s ready to drain some threes? Immersive 2022/2023 NBA Schedule: *Xtadium is only available in the US.

Euroleague Basketball and YBVR to stream EuroLeague games in VR

February 23, 2023January 27, 2023 by digitalplaymakers

Euroleague Basketball and YBVR have reached an agreement that will bring select Turkish Airlines EuroLeague games into a whole new dimension that offers an immersive and social experience to fans. Following a strategy to deliver new levels of innovation, Euroleague Basketball already collaborated with YBVR during the Final Fours in Cologne and Belgrade, allowing fans to take control of the action as though they were sitting at courtside through 180 and 360-degree cameras spread around the court. This Thursday’s clásico between Real Madrid and FC Barcelona will be the first regular season game to be offered through this cutting-edge technology, and with both Spanish powerhouses tied atop the standings with 13 victories, it promises to be intense. The revolutionary production approach through VR will not just affect what the fans will watch but the ways in which they can interact while following the games, allowing them to change between cameras anytime they want with seamless interaction. Fans watching on XTADIUM will also get real-time statistical overlays that can be toggled on or off and will be able to create private watch parties to enjoy the games with friends. The VR games package will be included in all EuroLeagueTV subscriptions for all the countries where the service is operational, while USA fans will have the chance to watch on XTADIUM, the VR App developed by YBVR that is available on the Meta Quest Store. “We are delighted to bring our partnership with YBVR to a next level. Their technology is terrific, and it really enables you to feel like if you were on the court, almost touching these incredible athletes,” Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communication Senior Director, stated. “We are constantly looking at every opportunity to elevate the experience we deliver to our fans, and technology nowadays is unlocking enormous opportunities to do that.” “We are excited to be pioneers with Euroleague in this immersive game experience. Our long-term agreement with them is already shaping the way in which basketball fans enjoy the sport. After being part of two Final Fours in a row, commercializing Virtual Tickets, it is really rewarding for the YBVR team to bring the best European basketball to XTADIUM, where USA basketball fans can enjoy EuroLeague live games on watch parties with friends,” Hector Prieto, CEO of YBVR, said. The schedule of immersive matches after this one is as follows.

YBVR° Achieves Silver for Best Start-Up Tech Company

December 7, 2022 by digitalplaymakers

YBVR are excited to announce that we have been selected as the runners-up for the ‘Best Startup Tech Company’ at the SportsPro OTT Awards. Our CEO and co-founder, Héctor Prieto, was in Madrid to accept the award. Congratulations to the YBVR team for all their hard work, which resulted in this achievement! Thank you to SportsPro Media for hosting a fantastic awards ceremony.

YBVR° LAUNCHES XTADIUM: A NEW HOME FOR SPORTS ON META QUEST

November 24, 2022November 24, 2022 by digitalplaymakers

Have you ever wanted to immerse yourself in the action of your favorite sport? Or host a private watch party—just you, your friends, and a larger-than-life screen, even if you can’t be together in person? Then listen up, sports fans, because game night just got real with the launch of XTADIUM* on the Meta Quest Platform. Developed by YBVR, XTADIUM gets you closer to the action than ever before by delivering 180-degree virtual reality footage in up to 8K video quality. Real-time statistical overlays that you can toggle on or off let you stay on top of the game, and you can choose from up to eight different camera angles to get the perfect shot. You can enjoy the event solo or create a private watch party for you and your friends. XTADIUM will offer live events, on-demand replays, and immersive highlights for the ultimate sports experience. Check out the launch lineup of sports content: … and that’s just for starters! We expect more sports content to hit XTADIUM in the coming months. Keep an eye on the app and the blog as we roll out new content. And in the future, fans will be able to get a ticket to live pay-per-view events or access subscription-only content via authentication from their favorite leagues and networks. “At YBVR, we are a team of sports fans and virtual reality enthusiasts who believe VR is opening the door to a whole new world of possibilities for people to watch their favorite sports,” says Sebastian Amengual, YBVR Co-Founder and CTO. “Drawing from the experience and technology we’ve developed during the last six years, we built XTADIUM to fulfill our dream of creating a new VR streaming application that delivers an immersive, interactive, and social viewing experience around some of the world’s most exciting sports competitions.” “One of our core principles as an organization is ‘Be First,’” says Craig Borsari, Chief Content Officer and Executive Producer, UFC. “UFC has a long history of innovating in combat sports and in mixed martial arts in particular. We want to lead our sport in creating unprecedented, fully immersive viewing experiences for fans using state-of-the-art virtual reality technology. Working with Meta and YBVR to provide sports content for XTADIUM is a big step forward in reaching that goal.” “Having just launched NASCAR’s first VR race-viewing execution for Meta Horizon Worlds, we’re thrilled to see that content come to life in XTADIUM, too, and look forward to the additional opportunities this new app provides for further customizing unique experiences fans can’t get anywhere else,” says NASCAR Managing Director of Gaming and Esports Nick Rend. So what’re you waiting for? Grab your Meta Quest headset, call up some friends, and jump into an immersive sports experience that puts you in control. *XTADIUM is only available in the US.