Innovation

Transforming Fan Engagement using Beyond 5G: YBVR Use Case in TrialsNet

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YBVR, a trailblazer in virtual reality (VR) technology, is one of the consortium partners of TrialsNet, an innovation project that received funding from European Union´s Horizon-JU-SNS-2022 Research and Innovation Programme,  that showcases various use cases that test the capacity and limitations of the upcoming beyond 5G. YBVR’s UC10 immersive fan engagement solutions are setting a new standard for live sports experiences, with low latency and immersive user experience. 

TRIALSNET OPEN CALL

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YBVR extends TrialsNet invitation to European third parties such as verticals, companies (including SMEs), research centers or any other relevant entity, as well as facilities and infrastructure owners, to participate in its large-scale trials activities through the implementation of additional, diversified, and heterogeneous vertical use cases. The proposed use cases and trials should address one of the main areas identified by the project:

NASCAR AND XTADIUM partnered to heighten fan experience with mixed reality

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The 2023 NASCAR Cup Series Playoffs will be available in mixed reality. NASCAR and XTADIUM are once again teaming up to give NASCAR fans the ultimate viewing experience. All 10 of the NASCAR Cup Series Playoffs races can be watched in this new, mixed-reality experience on Meta Quest headsets, with content becoming available 48 hours after the conclusion of each event.

UFC FIGHT PASS IN VR ON XTADIUM

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Whether you regularly sit beside the world-famous Octagon® or just catch the occasional high-profile match up, professional mixed martial arts is among the most thrilling sports in the world to watch live. And today, we’re excited to announce that we’ve partnered with UFC to bring the MMA action home to the Meta Quest Platform. Now, thanks to the immersive magic of VR, you can experience the drama and excitement of live MMA action featured on UFC FIGHT PASS from the best seat in the house in Xtadium from YBVR and coming soon to Meta Horizon Worlds.

EuroLeague Final Four will be Live in VR on multiple devices

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The 2023 Turkish Airlines EuroLeague Final Four takes place this weekend in Lithuania, and fans from multiple countries around the world will be able to live the EuroLeague Basketball Final Four in a different, innovative way, thanks to the partnership between EuroLeague Basketball and YBVR.

YBVR BROUGHT THE FUTURE OF SPORTS TO THE MOBILE WORLD CONGRESS 2023 AND ENGAGED TOP AUDIENCES

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Our team had a great time at the Mobile World Congress 2023, showcasing our fantastic technology that is changing how fans follow Live sports. Many team members flew into Barcelona to participate in round tables, pitch YBVR’s technology, and make demos to all visitors who went to the stand.

RightBridge Ventures Group AB subsidiary 1337 esports AB enters into a sales and advisory agreement with YBVR

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WED, FEB 22, 2023 14:43 CETReport this content RightBridge Ventures Group AB (“RightBridge Ventures”), the parent company of corporate advisory firm 1337 esports AB (“1337”), specializing in the esports and gaming industry, announces today that 1337 has signed a sales channel agreement with Yerba Buena VR Inc. (”YBVR”), a world technology leader in sports’ virtual and augmented reality. 1337 will act as sales channel and product development advisor to YBVR for their international expansion and toward esports and digital entertainment. This agreement provides access to a technology that 1337 B2B customers (media agencies, tournament operators, gaming centers, broadcasters, over-the-top platforms and telecom operators) demand. With six years in the market and funding from international technology leaders such as Telefonica Group and Verizon Ventures, YBVR is a Silicon Valley-based technology company that aims to bring emotions closer to sports fans by providing a unique experience that transports them to their favorite sporting events without leaving their homes. Through this partnership, 1337 will contribute its extensive network and know-how in the esports and gaming industry, as well as with the portfolio of companies included in RightBridge Ventures Group, to further extend YBVR’s immersive experiences from sports into the world of e-sports and digital entertainment, creating new and exciting opportunities for fans to engage with their favorite e-sports events. YBVR’s technology has already been delivered to multiple sports events for NBA, NASCAR, UFC, etc…. E-sports events are the next step combining the esports and gaming native digital fans community with the excitement of digital sports entertainment. The partnership between YBVR and 1337 will bring immersive and interactive experiences to consumers of digital entertainment, including sports, e-sports, and music enthusiasts. The objective is to merge esports and traditional sports experiences for the digital entertainment consumer, providing a new level of excitement and engagement for fans. The parties estimate that the partnership’s initially addressable events media rights esports market[1] value is approximately 600MUSD and growing at c. 17% on a yearly basis. The initial focus of the partnership will be on the esports and gaming industry and on the geographical regions of the Middle East and Northern Europe. Prioritized potential customers will be esports event organizers, over–the–top content and broadcasting platforms, as well as esports content aggregators and game publishers with competitive titles. That sub-segment of the addressable market is estimated to be c. USD190M – 220MUSD and growing at a pace of 22% on a yearly basis. “We are thrilled to work with YBVR to further extend their immersive experiences from sports into the world of e-sports,” said Carlos Barrios, 1337 chairman of the board. “By contributing with our network in the esports and gaming industry, as well as the portfolio of companies included in RightBridge Ventures Group, we believe that we can not only develop innovative immersive experiences to reach the esports and gaming engaged community of fans, but help content providers, over–the–top entertainment platforms and brands to tap that community as well.” ‘With 1337 we will reinforce the presence of our technology into the e_Sports community’ said Hector Prieto (CEO & Co-Founder of YBVR), ‘teaming up with 1337 and RightBridge Ventures, we are developing a super engaging experience for the eSports fans, I cannot think on a better partner to amplify the benefits of the YBVR immersive tech into e-Sports’ The next step of the agreement is to develop the joint offering and a structured approach to market through a joint business plan. [1] https://wearerockwater.com/how-esports-revenue-models-will-drive-the-600b-global-sports-market-pt1/ https://www2.deloitte.com/content/dam/Deloitte/de/Documents/technology-media-telecommunications/Deloitte_esport-study-2022-en.pdf For further questions, please contact: Carlos Barrios – CEO RightBridge Ventures Group AB  Telefon: +46 705 112579E-post: carlos.barrios@rightbridge.se About 1337 esports AB (www.1337esport.se) 1337 Esports is a specialised corporate advisory firm founded by Rightbridge Ventures. The company is based in Stockholm, Sweden, a pioneering country of esports and gaming. The mission of RightBridge Ventures’ is a secure and engaging social digital experience in the virtual realm of an open METAVERSE. With a team of senior experts and advisers from industries such as tech, crypto & blockchain, finance, retail, marketing, entertainment, esports & gaming, 1337 Esports provide solid solutions and expertise for companies seeking to further develop and improve their existing operations, or seeking to make a first engagement in the realm of the social digital environment of esports, gaming and the Metaverse About YBVR (www.ybvr.com) Yerba Buena VR (YBVR) is the world leader in sports in VR, a Silicon Valley-based technology company whose main purpose is to bring emotions closer to sports fans by providing a unique experience that transports them to their favorite sporting events without leaving their homes. YBVR is a one-stop-shop that has been six years in the market for building the next generation of live immersive video experiences in VR/360, unleashing the potential of immersive broadcasting by providing unparallel immersive experiences to sports fans connected from anywhere with any device: mobile, web, TV, and, of course, XR devices. About RightBridge Ventures Group RightBridge Ventures is a compounder and investment company based in Stockholm (Sweden) dedicated to investing in companies that shape the future of esports and gaming as part of the digital media and entertainment industry. For more information visit www.rightbridge.se or get updates by following us on Twitter on Instagram and LinkedIn. RightBridge Ventures Group AB (publ)’s shares are traded on the Nasdaq First North Growth Market and Amudova AB is a Certified Adviser.

AO STARTUPS TO INNOVATE WITH YBVR

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AO Startups to innovate with YBVR

AO Immersive channel unveiled on Xtadium app, available for download in the Meta Quest headsets  AO StartUps has on-boarded YBVR to pilot an AO Immersive channel in Xtadium VR app. YBVR is building the next generation of live immersive video experiences in VR/360, unleashing the potential of immersive broadcasting by providing unparalleled immersive experiences to sports fans connected from anywhere with any device: mobile, web, TV, and, of course, XR devices. YBVR launched the Xtadium app in 2022 with dedicated channels for several leading global sports including UFC, NASCAR & Euroleague basketball.   The launch of AO StartUps is the latest step in Tennis Australia’s innovation program which helps early-stage companies pilot their cutting-edge technology at the Australian Open and other areas of Australian tennis. “We are constantly striving to bring fans closer to the action and as immersive technologies like YBVR continue to advance, there is immense opportunity to innovate the way sport is broadcast and consumed around the globe,” said Tennis Australia Head of Innovation Dr Machar Reid. “With a rapidly developing market, we expect immersive viewing experiences like YBVR can deliver will continue to grow into a bigger market.”   During the pilot, AO fans in the US market can access the Xtadium app on Meta Quest headsets to watch selected archive highlights and full length matches from 12 different camera angles via the Director’s Chair feature. YBVR CEO Hector Prieto said it was exciting to add a global sport such as tennis to the Xtadium sport portfolio. ‘”YBVR is honored to join the AO Start-up program. Immersive Tennis is in our DNA and indeed we have a lot to thank to the AO family”, said Hector Prieto, YBVR CEO. “AO asked YBVR to deploy a trial of a Virtual Ticket VR experience for the AO 2021 finals and this became the trigger for our current partnership for creating the home for sports in the Metaverse, Xtadium; since then, we bring live sports emotions to the fans in multiple sports.” The full cohort of AO StartUp companies will be announced across AO 2023. Visit aostartups.ausopen.com to learn more.  About YBVRYerba Buena VR (YBVR) is the world leader in sports in VR, a Silicon Valley-based technology company whose main purpose is to bring emotions closer to sports fans by providing a unique experience that transports them to their favorite sporting events without leaving their homes. YBVR is a one-stop-shop that has been six years in the market for building the next generation of live immersive video experiences in VR/360, unleashing the potential of immersive broadcasting by providing unparallel immersive experiences to sports fans connected from anywhere with any device: mobile, web, TV, and, of course, XR devices.  About XtadiumXtadium is the Home for Sports in the Metaverse; it is the only VR App where fans can find different sports in branded virtual spaces (Xtadium rooms) with the content of each sports partner. Xtadium gives fans the opportunity of enjoying their favorite sporting events with their friends by introducing the watch party feature, which allows users to invite friends that are hundreds of kilometers away from them and watch different sports together, interacting with each other’s avatars and talking as if they were in the same room. Offering multiple camera angles, including 180°and 360° videos, replays, time-shifts, and real-time statistics, Xtadium is becoming the primary destination for watching live sports in the Metaverse.  About AO StartupsAO StartUps is the latest step in Tennis Australia’s innovation program which helps startup companies pilot their cutting-edge technology at the AO and other areas of Tennis Australia’s business.  Companies participating in AO StartUps will be provided the opportunity to prove their business models in real time and directly access proprietary intel and exposure at one of the world’s largest sports and entertainment events. It’s been designed to extract maximum value for the startup, streamline corporate processes that can often stifle innovating at speed, and provide an opportunity for future investment via Tennis Australia’s venture capital fund, Wildcard Ventures. The creation of AO StartUps follows the launch of Tennis Australia’s Venture Capital fund (Wildcard Ventures) and its multi-year partnership with global accelerator powerhouse, Techstars.

Euroleague Basketball and YBVR to stream EuroLeague games in VR

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Euroleague Basketball

Euroleague Basketball and YBVR have reached an agreement that will bring select Turkish Airlines EuroLeague games into a whole new dimension that offers an immersive and social experience to fans. Following a strategy to deliver new levels of innovation, Euroleague Basketball already collaborated with YBVR during the Final Fours in Cologne and Belgrade, allowing fans to take control of the action as though they were sitting at courtside through 180 and 360-degree cameras spread around the court. This Thursday’s clásico between Real Madrid and FC Barcelona will be the first regular season game to be offered through this cutting-edge technology, and with both Spanish powerhouses tied atop the standings with 13 victories, it promises to be intense. The revolutionary production approach through VR will not just affect what the fans will watch but the ways in which they can interact while following the games, allowing them to change between cameras anytime they want with seamless interaction. Fans watching on XTADIUM will also get real-time statistical overlays that can be toggled on or off and will be able to create private watch parties to enjoy the games with friends. The VR games package will be included in all EuroLeagueTV subscriptions for all the countries where the service is operational, while USA fans will have the chance to watch on  XTADIUM,  the VR App developed by YBVR that is available on the Meta Quest Store. “We are delighted to bring our partnership with YBVR to a next level. Their technology is terrific, and it really enables you to feel like if you were on the court, almost touching these incredible athletes,” Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communication Senior Director, stated. “We are constantly looking at every opportunity to elevate the experience we deliver to our fans, and technology nowadays is unlocking enormous opportunities to do that.” “We are excited to be pioneers with Euroleague in this immersive game experience. Our long-term agreement with them is already shaping the way in which basketball fans enjoy the sport. After being part of two Final Fours in a row, commercializing Virtual Tickets, it is really rewarding for the YBVR team to bring the best European basketball to XTADIUM, where USA basketball fans can enjoy EuroLeague live games on watch parties with friends,” Hector Prieto, CEO of YBVR, said. The schedule of immersive matches after this one is as follows.

YBVR° Achieves Silver for Best Start-Up Tech Company

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SportsPro OTT Awards

YBVR are excited to announce that we have been selected as the runners-up for the ‘Best Startup Tech Company’ at the SportsPro OTT Awards. Our CEO and co-founder, Héctor Prieto, was in Madrid to accept the award. Congratulations to the YBVR team for all their hard work, which resulted in this achievement! Thank you to SportsPro Media for hosting a fantastic awards ceremony.

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