Transforming Fan Engagement using Beyond 5G: YBVR Use Case in TrialsNet

YBVR, a trailblazer in virtual reality (VR) technology, is one of the consortium partners of TrialsNet, an innovation project that received funding from European Union´s Horizon-JU-SNS-2022 Research and Innovation Programme,  that showcases various use cases that test the capacity and limitations of the upcoming beyond 5G. YBVR’s UC10 immersive fan engagement solutions are setting a new standard for live sports experiences, with low latency and immersive user experience. 

YBVR AWARDED COMPETITIVE GRANT FROM THE NATIONAL SCIENCE FOUNDATION

San Jose, California, June 5th, 2024 – YBVR has been awarded a National Science Foundation (NSF) Small Business Innovation Research (SBIR) grant for $998,251 to conduct research and development (R&D) work on revolutionizing the level of the VR training courses for remote students.

TRIALSNET OPEN CALL

YBVR extends TrialsNet invitation to European third parties such as verticals, companies (including SMEs), research centers or any other relevant entity, as well as facilities and infrastructure owners, to participate in its large-scale trials activities through the implementation of additional, diversified, and heterogeneous vertical use cases. The proposed use cases and trials should address one of the main areas identified by the project:

YBVR BROUGHT THE FUTURE OF SPORTS TO THE MOBILE WORLD CONGRESS 2023 AND ENGAGED TOP AUDIENCES

Our team had a great time at the Mobile World Congress 2023, showcasing our fantastic technology that is changing how fans follow Live sports. Many team members flew into Barcelona to participate in round tables, pitch YBVR’s technology, and make demos to all visitors who went to the stand.

META PARTNERSHIP EXTENSION WITH THE NBA INVOLVES XTADIUM

NBA Partnership

Thanks to the immersive power of VR, you can enjoy all the action and suspense of a live game from the comfort of your couch—on us. And today, we’re excited to announce Meta and the NBA have extended their league partnership, which includes bringing the experience of basketball in VR to a new level with Meta Quest, the official VR headset of the NBA and WNBA. Basketball fans can now catch 52 live NBA games in VR during the current season for free, dive into a new immersive always-on fan experience, and express their fandom across Meta’s apps and technologies by dressing their Meta Avatars in NBA apparel. In the future, they’ll also be able to enjoy NBA League Pass in a social VR experience—all on Meta Quest. First up, and new for 2023, fans will be able to watch upcoming NBA match-ups in Xtadium* on the Meta Quest Platform. Xtadium offers high-definition video and the ability to host private watch parties with friends. And in the future, NBA fans will be able to watch even more content with their NBA League Pass subscription. Learn more about Xtadium here. Last but not least, Meta is partnering with the league to launch NBA-licensed apparel in Meta’s Avatar Store in the coming weeks. Fans will be able to purchase their favorite NBA or WNBA team apparel for their Meta Avatar and showcase it across Facebook, Instagram, Messenger, and on the Meta Quest Platform. “Meta’s immersive VR technology is opening up new opportunities for sports fans to engage and interact with their favorite NBA teams,” says Meta Director of Sports Media and League Partnerships Rob Shaw. “Fans will be able to express their fandom by donning their favorite team’s gear on Avatars and enjoy more live NBA games and experience NBA League Pass in a much more social and immersive way. The NBA is always pushing us to innovate and leverage the latest technology to open the door to new fan experiences, and this chapter of our partnership certainly achieves exactly that.” “VR’s superpower is making it possible to immerse yourself in shared experiences with friends and fans from around the world, and we’re thrilled to bring these killer features to the NBA Arena and live games,” adds Meta Director of Metaverse Media Content Sarah Malkin. Whether you want to watch NBA League Pass in Xtadium, hang out with friends and play mini-games in Worlds, or just express your team pride across Meta’s apps and technologies, we’ve got you covered. Who’s ready to drain some threes? Immersive 2022/2023 NBA Schedule: *Xtadium is only available in the US.

YBVR, TELUS, and MEDIAPRO Canada join forces to deliver a cutting-edge immersive viewing experience for Canadian Premier League soccer fans

Telus Sports App

Canadian soccer fans can now watch Canadian Premier League for free on the TELUS Sports app available on mobile devices through the Apple App Store and Google Play Store. VANCOUVER, British Columbia, Oct. 06, 2022 (GLOBE NEWSWIRE) — YBVR, a Silicon Valley technology startup and a global leader in Immersive Live Sports streaming, has joined forces with TELUS and MEDIAPRO Canada to pilot a fully-immersive Sports Metaverse service in Canada and redefine the way fans experience live sports. Beginning with OneSoccer and the Canadian Premier League (CPL), the TELUS Sports app brings Canadian soccer fans access to unique features allowing them to choose, in real time, between up to eight different camera angles, across multiple devices and from multiple viewers to offer the most immersive soccer viewing experience in the comfort of their home or on-the-go. TELUS Sports is free and available for download on mobile devices through the Apple App Store and Google Play Store, select Android TVs for TELUS subscribers on Optik TV and Pik TV, and web browsers by visiting telussports.ybvr.com. “YBVR is proud to partner with TELUS and MEDIAPRO Canada to offer a one-of-a-kind viewing experience to Canadian soccer fans,” said Hector Prieto, Co-Founder and CEO at YBVR. “YBVR is the technology provider behind the enhanced, immersive, multi-camera and hyper-personalized fan experience. It is an interactive and flexible solution that will be available for all October Canadian Premier League games. As soccer fever takes over Canada, the ending of this year’s season promises to be exciting, and TELUS, combined with the power of YBVR’s technology, will make it accessible for all Canadians.” YBVR’s current portfolio of immersive sports tech initiatives includes projects with Wimbledon and the Australia Open tennis Majors, EuroLeague basketball, and Real Madrid, as well as partnerships with major players in sports broadcasting such as Verizon, Singtel, and Telefónica. “As the sport with the highest participation levels among children and young people in Canada, soccer is embedded in our national mainstream. This project provides an exciting boost for fans by enhancing the Canadian Premier League’s digital content offering through the TELUS Sports app,” said Amit Nag, Vice-president, Entertainment and Education Services at TELUS. “By partnering together with YBVR and MEDIAPRO Canada, TELUS is piloting next-generation technology for the Canadian Premier League and enhancing soccer’s impact on the Canadian landscape.” The new partnership is among the first to ride the wave of technological innovation into Canada, bringing immersive, personalized and interactive functionalities to soccer. The combined technological capabilities and experience of these three world-leading companies will bring a trailblazing new option to Canadian Premier League fans through the TELUS Sports app and OneSoccer. “This new venture represents an extraordinary opportunity for OneSoccer and the Canadian Premier League and will vault the viewing experience to a whole new level,” said Oscar López, Chief Executive Officer at MEDIAPRO Canada. “In just four years, the CPL has developed into a compelling and competitive league with a dedicated fan base from coast to coast, and TELUS and YBVR have shown that they understand the popularity of soccer among Canadian families and sports fans, at a time when Canadian soccer is reaching new heights – not just at home but at a continental and global level. We’re delighted to join the likes of Real Madrid and Wimbledon in engaging viewers through the latest in technological innovation.” The TELUS Sports app is available as a pilot for fans to watch the remaining nine matches in the season, for a total of four regular season matches and the five post-season fixtures which will determine the 2022 CPL champion. About YBVRYBVR is a technology company that is re-defining the way fans experience live sports. YBVR enables a new immersive and interactive dialogue with sport fans, especially the new generations, engaging from home and in-venue. The expansive expertise of these companies brings about a fantastic opportunity for the Canadian Premier League and its fans. About MEDIAPRO CanadaMEDIAPRO Canada, the Canadian subsidiary of GRUP Mediapro, the Spanish media multinational, holds a long-term partnership with Canadian Soccer Business for the worldwide media rights to the Canadian Premier League, the country’s first-division men’s professional soccer league; the Canadian Championship, Canada Soccer’s domestic soccer competition involving all professional soccer clubs in Canada including Major League Soccer’s Toronto FC, CF Montréal and the Vancouver Whitecaps; and the home friendly matches of Canada Soccer’s Women’s and Men’s National Teams. In 2019, it launched OneSoccer, a dedicated soccer channel available through TELUS Optik TV, fuboTV and the OneSoccer app. About TELUSTELUS (TSX: T, NYSE: TU) is a dynamic, world-leading communications technology company with $17 billion in annual revenue and 17 million customer connections spanning wireless, data, IP, voice, television, entertainment, video, and security. Our social purpose is to leverage our global-leading technology and compassion to drive social change and enable remarkable human outcomes. Our longstanding commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. The numerous, sustained accolades TELUS has earned over the years from independent, industry-leading network insight firms showcase the strength and speed of TELUS’ global-leading networks, reinforcing our commitment to provide Canadians with access to superior technology that connects us to the people, resources and information that make our lives better. TELUS Health is Canada’s leader in digital health technology, improving access to health and wellness services and revolutionizing the flow of health information across the continuum of care. TELUS Agriculture provides innovative digital solutions throughout the agriculture value chain, supporting better food outcomes from improved agri-business data insights and processes. TELUS International (TSX and NYSE: TIXT) is a leading digital customer experience innovator that designs, builds, and delivers next-generation solutions, including AI and content management, for global and disruptive brands across high-growth industry verticals, including tech and games, communications and media, ecommerce and FinTech, healthcare, and travel and hospitality. TELUS and TELUS International operate in 25+ countries around the world. Driven by our determination and vision to connect all citizens for good, our deeply meaningful and … Read more

YBVR BUILDING THE METAVERSE OF SPORTS WITH 5G TECHNOLOGY IN CANADA

Telus Ventures

YBVR accelerates deployment of Sports Metaverse with additional funding from TELUS Ventures SAN JOSE, Calif. – July, 2022 – YBVR, the global leader on Immersive Live Sports[1] streaming, announced additional funding from Telus Ventures, to advance the introduction of fully immersive Sports Metaverse services to Canada. The investment provides a boost to scale and deploy the technology across Canada, creating a major milestone for the company. TELUS Ventures’ investment comes to YBVR on top of previous investments from Verizon and Telefonica,[3] reinforcing YBVR’s research and development across 5G/MEC and low latency video technology. “YBVR is looking forward to partnering with TELUS for the next-generation of Live Sports streaming, bringing the tech that will make the Metaverse of Sports a marketplace for fans to enjoy and for the industry to monetize the value created around the sport,” said Hector Prieto, Cofounder and CEO of YBVR. “With TELUS’ 5G/MEC capabilities, we will ensure fans are closer to live sports emotions, whether remote or in-venue, providing immersive experiences with sub-second latencies.” In Canada, YBVR will deploy the next-generation VR technology for streaming live immersive sports and music events with unparalleled quality across devices that is yet to be experienced. “We are excited to be working with YBVR on growing the role of virtual reality experiences in live entertainment and leveraging our world-leading network to connect audiences with interactive and accessible content from around the globe,” said Mario Mele, Vice-president, TELUS Ventures. “At TELUS Ventures we value the role technology plays in our day-to-day lives and are looking forward to working further with this innovative Silicon Valley based startup.” About YBVR YBVR is re-defining the way fans experience live sports. Fans can now experience the magic of ‘being there’ from anywhere. YBVR tech enables a new immersive and interactive dialogue with sport fans, especially the new generations, engaging from home and in-venue. YBVR cloud-based tech empowers sport and music event organizers/right-holders with new assets for engagement and monetization. Fans can decide when, how, what and with whom to enjoy live streaming with premium viewing experiences, in real-time, and across devices. YBVR’s technology provides high-quality 360-degree live streams in 8K with patented Field-of-View optimization that consumes up to 80 per cent less bandwidth. YBVR headquarters are in California, with commercial presence in six markets. YBVR is the leader in immersive sports tech, already trusted by Wimbledon, Australian Open, Real Madrid, Fan Controlled Football, Euroleague Basketball and a number of other relevant players in the sports industry as well as Verizon, TELUS, Singtel and Telefonica. YBVR is embarking on their Series A raise to continue their leadership position in the market and capture the massive Sports Metaverse opportunity while building additional partnerships with major players. About TELUS Ventures As the strategic investment arm of TELUS Corporation (TSX: T, NYSE: TU), TELUS Ventures is one of Canada’s most active corporate venture capital funds. TELUS Ventures invests globally in companies from Seed to Pre-IPO with a focus on innovative technologies such as AgTech, HealthTech, Connected Consumer, IoT, AI, and Security to actively drive new solutions across the TELUS ecosystem. Led by a team of experienced operators, investors and executives, the Ventures team is passionate about creating positive social impact through financial tools and has invested in more than 100 companies since inception. For more information please visit ventures.telus.com.

YBVR joins the industrial world with the support of EU H2020 5G-INDUCE project

5G Induce

As previously announced, YBVR is working with the support of EU H2020 5G-INDUCE project to develop applications for industrial environments to grow the industry 4.0. Within this project YBVR has developed a use case that aims to offer industrial improvements using 5G infrastructures to help factories to have safer and more efficient working environments. This use case, developed by YBVR, joins the monitoring of the industrial environment with the new possibilities of the immersive reality. This goal will be achieved through the installation of 360° cameras in an AGV (Auto Guided Vehicle) and connecting these cameras with 5G technology. This will provide near real-time 360° images of the environment to the person operator responsible for monitoring the AGVs, getting access to a direct view around of the AGV anywhere and whenever he needs them. Additionally, real-time data collected from the AGV and the 5G network are displayed overlayed on the immersive view, to help the operator for quicker troubleshooting. In the development of the use case, YBVR has collaborated with large companies, like Ericsson, which is providing the 5G infrastructure, Ford, offering the Motors factory of Valencia where the use case is deployed, and ASTI Mobile Robotics, the manufacturer of the AGVs, other startups are contributed to the use case, as FiveComm, that has developed the 5G modem which will provide the 5G connectivity of the 360°camera. Below, you can find a picture with the description of this use case. After of being working on the development of the NetApp that offers this use case for more than one year, recently the first proof of concept was deployed and tested successfully in the 5TONIC facilities of IMDEA Networks in Madrid. The next step will be to test this NetApp at the Ford Motors factory in Valencia where a part of the 5G infrastructure of the 5G-INDUCE project is being deployed.

YBVR Launched YB Arena – Split-Second Latency XR Video Streaming Solution

YB Arena Launch

With this solution tailored for immersive in-venue fan experiences, sports fans experienced immersive 360/180 multi-video streaming enabled by 5G and AWS Wavelength mobile edge compute capabilities at the Golden1Center SAN JOSE, Calif., Jan. 24, 2022 /PRNewswire/ — YBVR, has launched their latest product YB Arena to provide immersive live streaming of XR video in real-time with premium user experiences for in-venue entertainment. On December 8th, 2021 at the Golden1Center, for the first time ever, basketball fans could experience 360/180 immersive views while being their own program director, enjoying courtside views of Sacramento Kings vs. Orlando Magic on their mobile device from any seat of the stadium. Running YB Arena on AWS Wavelength at the 5G Edge, enabled the fans to follow the game in real-time. AWS Wavelength brings AWS compute and storage services to the edge of carriers’ wireless networks. The combination minimizes the latency and network hops required to connect from an application hosted on AWS to the end user’s device. Next-gen in-venue fan experience – Immersive multi-cam viewing in real-time streamed from the Edge “We are thrilled to launch immersive real-time services for new fan experiences in stadiums together with AWS. Benefiting from 5G and AWS Wavelength MEC capabilities to break previous limitations for latency and being able to deliver immersive videos in premium 8K quality to fans at the stadium with a split-second low lag is very exciting,” said Hector Prieto, Co-Founder and CEO of YBVR. “This is just the beginning of creating the future of experiencing live sports and entertainment on site.” Sports and music businesses are trying to find new ways to engage with their fans. Especially how to attract younger audiences with new, interactive, cutting-edge technologies in entertainment, and how to get fans into the stadium rather than watching games at home or on the go. Beside the low-lag in-venue focus, YBVR also offers YB One, their OTT product for immersive live streaming to millions of fans at home or on the go. Both products run on a lean footprint and can be operated very efficiently from a single platform. YBVR’s go-to-market solution in the US is enabled through AWS partner network program.

NOS gives “5G seat” at Luz Stadium to children from the Benfica Foundation with YBVR technology

Benfica

5G immersive camera installed in seat 5 of row G of the central stand of the Sport Lisboa e Benfica stadium transmitted the game directly to the children’s VR glasses. Children who had never been to the Sport Lisboa e Benfica stadium saw the Benfica-Marítimo match as if they were really there. Using 5G technology and virtual reality glasses, it was possible to reduce the more than 340 kilometers that separate Paredes from Lisbon, allowing the mini fans to live the 90 minutes fully immersed in the game and interact with reality in the stands. For that, a Panasonic BGH-1 camera was placed in Seat 5, row G of the Stadium, which broadcast the game live to the Oculus Quest 2 used by the children and other fans that were in the Benfica House of Paredes. The ultra-fast speeds of NOS’ 5G, as well as its low latency and the YBVR streaming technology, ensured an immersive experience very close to reality. For Daniel Beato, Director of NOS for the consumer area, “the role of NOS is to bring the benefits of the fifth generation mobile network to all the Portuguese. With this initiative we show the positive impact that 5G can have on the life of all of us, as an enabler of unique experiences, which will remain forever in the memory of those who live them. That’s what we work for every day”. According to Carlos Moia, Executive President of the Benfica Foundation, “for us it is very important to be close to all the fans, especially those who, for various reasons, have not had the opportunity to attend a game of their team in its stadium. The Benfica Foundation develops several Social Responsibility projects in different areas of intervention, namely the “For you if you don’t miss it!”, which aims to empower and combat absenteeism and school dropout, using sports as a tool for inclusion.