NBA FANS GEAR UP IN VR TO WATCH LIVE GAMES IN XTADIUM!

“I’m so close!” Came from the voice of a die hard Knicks fan experiencing a new and innovative way to watch the NBA live from home. On Monday, February 27, hundreds of fans put on their Meta Quest headset and enjoyed watching the New York Knicks take on the Boston Celtics. We are extremely happy to see our first live NBA game impact many people who watch sports daily. A post from House of Highlights on Instagram demonstrates our new technology we at YBVR push to bring to the future of sports. Many comments from this post state “I NEED THIS”, “This is the future” or  something funny like “Millionaires who spend $15,000 on Court-Side seats hate this one trick….Xtadium.” This event represented a great standard for where the technology currently is and where it will be headed in the foreseeable future. This was also a great way to give sports fans a first dive into Xtadium; the sports streaming app for VR that allows users to tailor the experience to their own needs and desires by giving them the chance to choose between multiple 180/360 camera angles. Fans also have the ability to create private watch parties with friends and family and to see statistics in real time. The full schedule of immersive games is the following: Looking to read more?

RightBridge Ventures Group AB subsidiary 1337 esports AB enters into a sales and advisory agreement with YBVR

WED, FEB 22, 2023 14:43 CETReport this content RightBridge Ventures Group AB (“RightBridge Ventures”), the parent company of corporate advisory firm 1337 esports AB (“1337”), specializing in the esports and gaming industry, announces today that 1337 has signed a sales channel agreement with Yerba Buena VR Inc. (”YBVR”), a world technology leader in sports’ virtual and augmented reality. 1337 will act as sales channel and product development advisor to YBVR for their international expansion and toward esports and digital entertainment. This agreement provides access to a technology that 1337 B2B customers (media agencies, tournament operators, gaming centers, broadcasters, over-the-top platforms and telecom operators) demand. With six years in the market and funding from international technology leaders such as Telefonica Group and Verizon Ventures, YBVR is a Silicon Valley-based technology company that aims to bring emotions closer to sports fans by providing a unique experience that transports them to their favorite sporting events without leaving their homes. Through this partnership, 1337 will contribute its extensive network and know-how in the esports and gaming industry, as well as with the portfolio of companies included in RightBridge Ventures Group, to further extend YBVR’s immersive experiences from sports into the world of e-sports and digital entertainment, creating new and exciting opportunities for fans to engage with their favorite e-sports events. YBVR’s technology has already been delivered to multiple sports events for NBA, NASCAR, UFC, etc…. E-sports events are the next step combining the esports and gaming native digital fans community with the excitement of digital sports entertainment. The partnership between YBVR and 1337 will bring immersive and interactive experiences to consumers of digital entertainment, including sports, e-sports, and music enthusiasts. The objective is to merge esports and traditional sports experiences for the digital entertainment consumer, providing a new level of excitement and engagement for fans. The parties estimate that the partnership’s initially addressable events media rights esports market[1] value is approximately 600MUSD and growing at c. 17% on a yearly basis. The initial focus of the partnership will be on the esports and gaming industry and on the geographical regions of the Middle East and Northern Europe. Prioritized potential customers will be esports event organizers, over–the–top content and broadcasting platforms, as well as esports content aggregators and game publishers with competitive titles. That sub-segment of the addressable market is estimated to be c. USD190M – 220MUSD and growing at a pace of 22% on a yearly basis. “We are thrilled to work with YBVR to further extend their immersive experiences from sports into the world of e-sports,” said Carlos Barrios, 1337 chairman of the board. “By contributing with our network in the esports and gaming industry, as well as the portfolio of companies included in RightBridge Ventures Group, we believe that we can not only develop innovative immersive experiences to reach the esports and gaming engaged community of fans, but help content providers, over–the–top entertainment platforms and brands to tap that community as well.” ‘With 1337 we will reinforce the presence of our technology into the e_Sports community’ said Hector Prieto (CEO & Co-Founder of YBVR), ‘teaming up with 1337 and RightBridge Ventures, we are developing a super engaging experience for the eSports fans, I cannot think on a better partner to amplify the benefits of the YBVR immersive tech into e-Sports’ The next step of the agreement is to develop the joint offering and a structured approach to market through a joint business plan. [1] https://wearerockwater.com/how-esports-revenue-models-will-drive-the-600b-global-sports-market-pt1/ https://www2.deloitte.com/content/dam/Deloitte/de/Documents/technology-media-telecommunications/Deloitte_esport-study-2022-en.pdf For further questions, please contact: Carlos Barrios – CEO RightBridge Ventures Group AB  Telefon: +46 705 112579E-post: carlos.barrios@rightbridge.se About 1337 esports AB (www.1337esport.se) 1337 Esports is a specialised corporate advisory firm founded by Rightbridge Ventures. The company is based in Stockholm, Sweden, a pioneering country of esports and gaming. The mission of RightBridge Ventures’ is a secure and engaging social digital experience in the virtual realm of an open METAVERSE. With a team of senior experts and advisers from industries such as tech, crypto & blockchain, finance, retail, marketing, entertainment, esports & gaming, 1337 Esports provide solid solutions and expertise for companies seeking to further develop and improve their existing operations, or seeking to make a first engagement in the realm of the social digital environment of esports, gaming and the Metaverse About YBVR (www.ybvr.com) Yerba Buena VR (YBVR) is the world leader in sports in VR, a Silicon Valley-based technology company whose main purpose is to bring emotions closer to sports fans by providing a unique experience that transports them to their favorite sporting events without leaving their homes. YBVR is a one-stop-shop that has been six years in the market for building the next generation of live immersive video experiences in VR/360, unleashing the potential of immersive broadcasting by providing unparallel immersive experiences to sports fans connected from anywhere with any device: mobile, web, TV, and, of course, XR devices. About RightBridge Ventures Group RightBridge Ventures is a compounder and investment company based in Stockholm (Sweden) dedicated to investing in companies that shape the future of esports and gaming as part of the digital media and entertainment industry. For more information visit www.rightbridge.se or get updates by following us on Twitter on Instagram and LinkedIn. RightBridge Ventures Group AB (publ)’s shares are traded on the Nasdaq First North Growth Market and Amudova AB is a Certified Adviser.

WHAT SPORTS ARE IN VR?

What sports are in vr

Virtual reality (VR) technology has been around for decades, but only recently has it become more accessible to the public. With the rise of VR headsets and other immersive technologies (like ours), it’s now possible to experience sports in a totally new way. In this blog post, we’ll explore some of the most popular sports that are now available in virtual reality. BASKETBALL Basketball in VR offers an immersive experience that allows you to view your favorite teams and engage with nearby fans, without ever leaving your home. For the Euroleague Final Four, YBVR’s technology created a unique narrative experience that featured new event emotions. Fans curated their own personalized experience, through a selection of games and 12 live feeds, including four 180-degree cameras on the backboards and courtside seats. Additionally, due to the safety protocols surrounding the global pandemic, the Final Four VR Pass monetized the event. Generating a large global audience and new revenue streams from virtual ticketing and subscriptions.  SOCCER Soccer is another sport that has been modified for virtual reality. There are a variety of different soccer experiences available, including vr match viewing, realistic simulations and arcade-style games. Users can practice their skills, play against friends and watch games, as if they’re really there! Additionally, immersive technology can be used to recreate the experience of attending games in the highest visual quality available! In partnership with TELUS and MediaPro Canada, YBVR enhanced the Canadian Premier League’s digital content, through an interactive flexible solution that made matches accessible for all Canadians. Fans didn’t miss a thing, thanks to the streaming of live matches, on-screen analysis, and the flexibility of watching from incredible new camera angles! NASCAR In 2022, YBVR introduced NASCAR to the VR world, enabling fans to watch fast-paced, heartstopping, race action from the track! Utilising Meta’s Quest 2 virtual reality headset, we offered on-demand race recaps, providing viewers with a unique opportunity to interact with the sport. Guests were also able to interact with each other’s avatars in NASCAR’s room, which contained race highlights and behind-the-scenes content in 180 degrees! TENNIS Tennis has strongly embraced VR, with immersive streaming options available for major tournaments such as Wimbledon, US Open and the Laver Cup. You can also play on a real tennis court, challenge your friends and face professional tennis players using VR games such as First Person Tennis.  For Wimbledon 2022, YBVR partnered with VODAFONE to offer a VR backstage experience, allowing visitors to step into the champions’ shoes and walk through The clubhouse and into Centre Court. Fans were closer to the action than ever before, with 360 degrees cameras next to the benches and 180 degrees at the edges of the court. Our unique Director’s Chair panel means audiences could select which view they want to enjoy at each moment, with the same choice capability that the Broadcast Director. COMBAT SPORTS VR is the future of combat sports. Live and on-demand fights transport fans into an immersive environment, where they can see and speak with other fans in real-time, while enjoying 360-degree views of all the thrilling action! YBVR has worked with numerous combat sports, including the Lucha Libre, UFC and The Ray Events Boxing Night. The term “Lucha Libre” denotes a type of professional wrestling that originates in Mexico. The luchadores, or Latin American wrestlers, perform acrobatic moves while donning colorful masks as they fly about the ring. Our VR experience offered 360-degree storytelling, showcasing all the greatest action, color and tradition of Lucha. The Ultimate Fighting Championship (UFC) offers live and on-demand mixed martial arts events in VR using Meta’s Horizon Worlds. YBVRs technology provides an unprecedented level of engagement for Fight Pass subscribers, with VR views of all the thrilling action, including strikes, takedowns and grappling. Fans can also enter an immersive environment where they can see and speak with other fans in real-time while enjoying 180-degree views! Additionally, in 2018, exhilarating boxing matches were covered at the Ray Events Night. Delivering exclusive backstage access from the fighters locker room, weigh-ins and media day coverage.   Bowling Bowling has utilized immersive technology to cover global events, such as the IBF Super World Championships. YBVR worked alongside World Bowling to provide a fan control experience for athletes and fans. Generating a new way of consuming and engaging with elite, para-bowling and academy content.  Users watched content via a multi-camera mobile platform in 2D, 180 and 360-degree views with supportive features, real-time statistics and scoreboards for the complete experience. Additionally, athletes and coaches were also able to benefit from a 360-degree replay of matches. Indoor American Football Indoor American football delivers gameplay action that is as realistic as it gets! Fan Controlled Football gives the audience a chance to take full control of the Indoor American Football League. First, fans decided on the rules of the game, then they seized control over the teams. With an engaging fan experience and an ultra-immersive broadcast, supplied by YBVR. A drone is used to follow the action, while 180° cameras were utilized to bring fans up close and personal with the players. Surfing  Despite being a watersport, surfing events from the World Surfing League are available in 2D on the Xtadium platform. Enhancing the coverage of tours and events, while celebrating the world’s best surfers across all disciplines.  Winter Sports VR enables winter sports fans to watch athletes flip, twist and spin above their heads! The winter X-Games coverage provided an opportunity to view the world’s best boarders and skiers up close, creating a new and better way for fans to interact with their favorite athletes. CONCLUSION As you can see, there are many different sports that have been adapted for virtual reality technology. From Basketball to Soccer. There’s something for everyone when it comes to experiencing sports in virtual reality! So if you’re looking for a new way to showcase your favorite sport, why not reach out and give us a try?

Fan evolution on traditional sports

Fan Evolution

There is no doubt that technology has a bearing on sports development. During the latest years, the sports industry has gone through many changes, considering both the emergence of new sports and the advances in different types of entertainment. The sports industry is getting more professional and accurate by the hand of technology. Thinking about a combination of sport and technology, who cannot expect innovative sponsorship packages, the possibility of increasing the ticketing offer, revolutionary fan engagement experiences, and the variety of new sports competition? And yet, fans of these sports are getting older on average: According to Sports Business Journal’s data (Table 1), as described in the 3DownNation portal, the average age of fans of several national leagues and international competitions with a huge relevance has been steadily increasing. This trend can negatively affect the future of these sports: younger fans are not feeling the same interest as before. Which are the factors driving these trends? What kind of actions to take as a result? All of these are burning questions for anyone in these sports. On one hand, the world has changed: New device form factors (mobile, tablet…), the rising popularity of short duration highlights versus full games, the emergence of interactive content… these are only some of the changes that no one could expect some years ago. The effect of generational change in the consumption habits of “traditional” sports can be seen in terms of the fan base, engagement, and viewing minutes. Newer generations, attracted by new sports, focused on different preferences and needs, living in an unstable environment, and benefiting from digital tools, seem to be harder for many of these sports to attract and retain. On the side of actions, sports institutions are trying many different solutions: The backwardness of some competition bases: ATP introduced the ATP Next Generation in 2017, a new competition to promote and highlight the young professionals. Broadcasting and its channels: LaLiga has started experimenting with Twitch content and interacting with prominent streamers and casters. Younger fans use different platforms and sports must adapt to them. Fan engagement: Euroleague has shown innovative strategies by promoting the FanXP Challenge: A Challenge to captivate start-ups focused on fan engagement. Embrace new competitions: some traditional clubs, like Real Betis Balompié or Shalke04, introduced an eSports team in their business plan to connect with the new entertainment audience. In fact, it is normal to have a little increase in the average fan’s age due to the huge variety of new entertainment that is competing with the sport. There are fewer possibilities to attach the audience in just one of them as there are more leisure options. It means that fans prefer to diversify their preferences, as it is being more usual to see multi-device consumers. However, traditional sports must be cautious about their fan’s evolution and how this will affect the future of their competitions. YBVR offers a means to rejuvenate the audience of traditional sports with a technology that resonates with newer generations. Sports broadcast from different perspectives, unique experiences from events around the world, total immersive action, and a variety of content options, all these factors combined make an incredible opportunity to connect with the younger audiences.

The adventure of a tennis VR immersive experience

Nadal Tennis

YBVR has an outstanding expertise of video VR experiences around tennis tournaments. Davis cup in 2018, Australian Open in 2019 and Mutua Madrid Open in 2018 and 2019 are the most important milestones in YBVR’s journey. They are convinced that tennis is a privileged test environment for develop a video VR experience. The size of the court gives a good opportunity to get the best of video VR capabilities, also, the exclusivity of first-row boxes adds an important value to the opportunity to share this immersive experience with a wide group of excluded fans and high skilled public. YBVR installs some 360 and 180 degrees cameras into the court, covering the general overview of the venue and also some first-row positions: close to the net, behind the players, aside the court judges… getting a high quality video source (8K at 60fps). A live production set compounds the content, adding digital and graphic information as the score board, players bio, match analytics, graphic advertisement and other data. Additionally, they insert the TV signal as a giant screen over the horizon, showing close-up images and replays. Tennis fans following the matches from outside of the main court could wear the VR headsets and watch the game into VR. YBVR technology allows experiencing 8K-60fps quality into a conventional VR headset by live streaming, giving an immersive feeling of what is happening in the court. The user can also decide what camera to watch from, in a non-interruptive transition. A map with different camera position is offered to the user to be chosen whenever. Last May, in Mutua Madrid Open 2019 tournament, more than 4,500 people visited the experience. Users could watch some live matches and the highlights of the previous days. Average time of watching was 4,9 minutes per visitor, increased to 7,1 minutes during live streaming. Other outstanding data is that more than 63% of users of this experience were kids and teens, that shows the power of VR to connect with young audiences. But notice that the main power of this technology is to be based on streaming, with bandwidth below 20Mbps per headset. This opens the experience to be enjoyed from home, maybe in a virtual-ticket model or a fan-immersive-channel subscription. We hope to see soon these kind of offerings in the VR world, joining VR high quality (8K/60fps), live events, interactive experience (camera change), data enrichment (TV screen, match analytics, score board, players bio…) and easy to use and access.