Company News

DAZN TAKES THE BOXING FAN EXPERIENCE TO THE NEXT LEVEL WITH VR

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July 28, 2023. This summer, DAZN is bringing the spectacle that we have all been waiting for. MMA star Nate Diaz, will make his boxing debut against social media mega star Jake Paul, at the American Airlines Center in Dallas, TX. With a capacity of more than 18,000, the venue is expected to be filled to the brim with fans, celebrities and combat sports aficionados. But not everyone that wants to go will be able to, which is why DAZN has partnered with Xtadium, the VR App by YBVR, that will stream the full fight Live in VR inside the DAZN room.

EuroLeague Final Four will be Live in VR on multiple devices

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The 2023 Turkish Airlines EuroLeague Final Four takes place this weekend in Lithuania, and fans from multiple countries around the world will be able to live the EuroLeague Basketball Final Four in a different, innovative way, thanks to the partnership between EuroLeague Basketball and YBVR.

I watched an NBA game through their VR broadcast and it made me excited for the future

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I was a little hesitant about wearing a virtual reality headset to watch a basketball game. If I’m not at the game, it’s always nice to just unplug and sit on my couch to watch the NBA’s slate for the day. Maybe I’ll have my phone nearby so I can take notes or check Twitter for fan reactions, but for the most part, I typically like to use the sport as a brief escape. But I eventually got a chance to try on the Meta Quest 2 VR headset and visit the NBA Arena in Meta Horizon World. It was an immersive, 180-degree courtside experience. The NBA had five broadcasts this season and the experience was surreal.

5TONIC Interview with Miguel A. Martínez, Innovation Director at Yerba Buena VR (YBVR)

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I am a telecommunications engineer. I have worked all my professional life in the business communications sector, and perhaps the longest period has been almost 20 years working at Telefónica, in the design of the international network, so I have experience in the growth of the Internet, the evolution of international voice networks and fibre optic and submarine cables.

YBVR BROUGHT THE FUTURE OF SPORTS TO THE MOBILE WORLD CONGRESS 2023 AND ENGAGED TOP AUDIENCES

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Our team had a great time at the Mobile World Congress 2023, showcasing our fantastic technology that is changing how fans follow Live sports. Many team members flew into Barcelona to participate in round tables, pitch YBVR’s technology, and make demos to all visitors who went to the stand.

NBA FANS GEAR UP IN VR TO WATCH LIVE GAMES IN XTADIUM!

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“I’m so close!” Came from the voice of a die hard Knicks fan experiencing a new and innovative way to watch the NBA live from home. On Monday, February 27, hundreds of fans put on their Meta Quest headset and enjoyed watching the New York Knicks take on the Boston Celtics. We are extremely happy to see our first live NBA game impact many people who watch sports daily. A post from House of Highlights on Instagram demonstrates our new technology we at YBVR push to bring to the future of sports. Many comments from this post state “I NEED THIS”, “This is the future” or  something funny like “Millionaires who spend $15,000 on Court-Side seats hate this one trick….Xtadium.” This event represented a great standard for where the technology currently is and where it will be headed in the foreseeable future. This was also a great way to give sports fans a first dive into Xtadium; the sports streaming app for VR that allows users to tailor the experience to their own needs and desires by giving them the chance to choose between multiple 180/360 camera angles. Fans also have the ability to create private watch parties with friends and family and to see statistics in real time. The full schedule of immersive games is the following: Looking to read more?

RightBridge Ventures Group AB subsidiary 1337 esports AB enters into a sales and advisory agreement with YBVR

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WED, FEB 22, 2023 14:43 CETReport this content RightBridge Ventures Group AB (“RightBridge Ventures”), the parent company of corporate advisory firm 1337 esports AB (“1337”), specializing in the esports and gaming industry, announces today that 1337 has signed a sales channel agreement with Yerba Buena VR Inc. (”YBVR”), a world technology leader in sports’ virtual and augmented reality. 1337 will act as sales channel and product development advisor to YBVR for their international expansion and toward esports and digital entertainment. This agreement provides access to a technology that 1337 B2B customers (media agencies, tournament operators, gaming centers, broadcasters, over-the-top platforms and telecom operators) demand. With six years in the market and funding from international technology leaders such as Telefonica Group and Verizon Ventures, YBVR is a Silicon Valley-based technology company that aims to bring emotions closer to sports fans by providing a unique experience that transports them to their favorite sporting events without leaving their homes. Through this partnership, 1337 will contribute its extensive network and know-how in the esports and gaming industry, as well as with the portfolio of companies included in RightBridge Ventures Group, to further extend YBVR’s immersive experiences from sports into the world of e-sports and digital entertainment, creating new and exciting opportunities for fans to engage with their favorite e-sports events. YBVR’s technology has already been delivered to multiple sports events for NBA, NASCAR, UFC, etc…. E-sports events are the next step combining the esports and gaming native digital fans community with the excitement of digital sports entertainment. The partnership between YBVR and 1337 will bring immersive and interactive experiences to consumers of digital entertainment, including sports, e-sports, and music enthusiasts. The objective is to merge esports and traditional sports experiences for the digital entertainment consumer, providing a new level of excitement and engagement for fans. The parties estimate that the partnership’s initially addressable events media rights esports market[1] value is approximately 600MUSD and growing at c. 17% on a yearly basis. The initial focus of the partnership will be on the esports and gaming industry and on the geographical regions of the Middle East and Northern Europe. Prioritized potential customers will be esports event organizers, over–the–top content and broadcasting platforms, as well as esports content aggregators and game publishers with competitive titles. That sub-segment of the addressable market is estimated to be c. USD190M – 220MUSD and growing at a pace of 22% on a yearly basis. “We are thrilled to work with YBVR to further extend their immersive experiences from sports into the world of e-sports,” said Carlos Barrios, 1337 chairman of the board. “By contributing with our network in the esports and gaming industry, as well as the portfolio of companies included in RightBridge Ventures Group, we believe that we can not only develop innovative immersive experiences to reach the esports and gaming engaged community of fans, but help content providers, over–the–top entertainment platforms and brands to tap that community as well.” ‘With 1337 we will reinforce the presence of our technology into the e_Sports community’ said Hector Prieto (CEO & Co-Founder of YBVR), ‘teaming up with 1337 and RightBridge Ventures, we are developing a super engaging experience for the eSports fans, I cannot think on a better partner to amplify the benefits of the YBVR immersive tech into e-Sports’ The next step of the agreement is to develop the joint offering and a structured approach to market through a joint business plan. [1] https://wearerockwater.com/how-esports-revenue-models-will-drive-the-600b-global-sports-market-pt1/ https://www2.deloitte.com/content/dam/Deloitte/de/Documents/technology-media-telecommunications/Deloitte_esport-study-2022-en.pdf For further questions, please contact: Carlos Barrios – CEO RightBridge Ventures Group AB  Telefon: +46 705 112579E-post: carlos.barrios@rightbridge.se About 1337 esports AB (www.1337esport.se) 1337 Esports is a specialised corporate advisory firm founded by Rightbridge Ventures. The company is based in Stockholm, Sweden, a pioneering country of esports and gaming. The mission of RightBridge Ventures’ is a secure and engaging social digital experience in the virtual realm of an open METAVERSE. With a team of senior experts and advisers from industries such as tech, crypto & blockchain, finance, retail, marketing, entertainment, esports & gaming, 1337 Esports provide solid solutions and expertise for companies seeking to further develop and improve their existing operations, or seeking to make a first engagement in the realm of the social digital environment of esports, gaming and the Metaverse About YBVR (www.ybvr.com) Yerba Buena VR (YBVR) is the world leader in sports in VR, a Silicon Valley-based technology company whose main purpose is to bring emotions closer to sports fans by providing a unique experience that transports them to their favorite sporting events without leaving their homes. YBVR is a one-stop-shop that has been six years in the market for building the next generation of live immersive video experiences in VR/360, unleashing the potential of immersive broadcasting by providing unparallel immersive experiences to sports fans connected from anywhere with any device: mobile, web, TV, and, of course, XR devices. About RightBridge Ventures Group RightBridge Ventures is a compounder and investment company based in Stockholm (Sweden) dedicated to investing in companies that shape the future of esports and gaming as part of the digital media and entertainment industry. For more information visit www.rightbridge.se or get updates by following us on Twitter on Instagram and LinkedIn. RightBridge Ventures Group AB (publ)’s shares are traded on the Nasdaq First North Growth Market and Amudova AB is a Certified Adviser.

Enjoy the best seats in the house for Valencia vs. Olympiacos with EuroLeague VR powered by YBVR!

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EuroLeague Basketball

Have you ever wanted to sit courtside at a top Turkish Airlines EuroLeague game but not leave the comfort of your own home? Well, now you can with EuroLeague VR! On Friday, February 24, get even closer to the action by using EuroLeague VR to watch Valencia Basket and Olympiacos Piraeus – two of the hottest teams in the EuroLeague – face off at La Fonteta. A few weeks ago, in Round 21, this season’s first game with VR capability took place, as Real Madrid hosted archrival FC Barcelona at WiZink Center. Getting tickets for El Clásico is often a very difficult task, particularly if you want to sit courtside, but by using VR, fans were able to see the action up close and personal. Thanks to the partnership between Euroleague Basketball and YBVR, a joint venture that first began at the Final Four events in Cologne and Belgrade, fans can enjoy the game from courtside thanks to the 180- and 360-degree cameras placed around the playing floor. What’s more, fans are able to tailor the experience to their own needs and desires because it is possible to seamlessly switch between different camera angles to find the angle that suits them best. Anyone watching on XTADIUM also has the ability to see the statistics in real time – a function that can be toggled on or off – and create private watch parties to take in the game with friends and family. It is possible to watch these selected EuroLeague games in VR as part of the EuroLeague TV subscription package, while fans in the United States can use this technology via XTADIUM, the VR app created by YBVR that is available to download at the Meta Quest Store.

Peter Hutton Joins YBVR to Guide Direct to Consumer Offering

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Peter Hutton

YBVR, a Silicon Valley based next generation sports broadcast company, have landed experienced media executive Peter Hutton to guide the company’s ‘direct to consumer’ offering. YBVR operates the “game-changing” Xtadium  sports App available in the Meta Quest VR headset and work with the world’s top sports properties. Hutton’s consultancy role sees him continue work with YBVR that began in his time as head of sport at Meta. Hutton was previously CEO of the biggest sports channels in Europe, Asia and the Indian sub-continent (Eurosport, ESPN-Star Sports and Ten Sports). Hutton said ‘I’m delighted to be helping YBVR grow their business, as more and more fans enjoy the unique attraction of VR to have a real sense of presence at the world’s top sporting events’ ‘We are honored to have Peter Hutton among us’, said Hector Prieto (CEO and Co-Founder of YBVR). ‘With the talent of Peter and his extended B2C experience, we are confident of our success. Working with Peter we will amplify our current leadership position as the best VR Sports app in the world’ About YBVR Yerba Buena VR (YBVR) is the world leader in sports in VR, a Silicon Valley-based technology company whose main purpose is to bring emotions closer to sports fans by providing a unique experience that transports them to their favorite sporting events without leaving their homes. YBVR is a one-stop-shop that has been six years in the market for building the next generation of live immersive video experiences in VR/360, unleashing the potential of immersive broadcasting by providing unparallel immersive experiences to sports fans connected from anywhere with any device: mobile, web, TV, and, of course, XR devices. About Xtadium Xtadium is the Home for Sports in the Metaverse; it is the only VR App where fans can find different sports in branded virtual spaces (Xtadium rooms) with the content of each sports partner. Xtadium gives fans the opportunity of enjoying their favorite sporting events with their friends by introducing the watch party feature, which allows users to invite friends that are hundreds of kilometers away from them and watch different sports together, interacting with each other’s avatars and talking as if they were in the same room. Offering multiple camera angles, including 180°and 360° videos, replays, time-shifts, and real-time statistics, Xtadium is becoming the primary destination for watching live sports in the Metaverse. For media inquiries please contact with Valeria Gomez (Head of Mktg & Communications) – valeria@ybvr.com

AO STARTUPS TO INNOVATE WITH YBVR

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AO Startups to innovate with YBVR

AO Immersive channel unveiled on Xtadium app, available for download in the Meta Quest headsets  AO StartUps has on-boarded YBVR to pilot an AO Immersive channel in Xtadium VR app. YBVR is building the next generation of live immersive video experiences in VR/360, unleashing the potential of immersive broadcasting by providing unparalleled immersive experiences to sports fans connected from anywhere with any device: mobile, web, TV, and, of course, XR devices. YBVR launched the Xtadium app in 2022 with dedicated channels for several leading global sports including UFC, NASCAR & Euroleague basketball.   The launch of AO StartUps is the latest step in Tennis Australia’s innovation program which helps early-stage companies pilot their cutting-edge technology at the Australian Open and other areas of Australian tennis. “We are constantly striving to bring fans closer to the action and as immersive technologies like YBVR continue to advance, there is immense opportunity to innovate the way sport is broadcast and consumed around the globe,” said Tennis Australia Head of Innovation Dr Machar Reid. “With a rapidly developing market, we expect immersive viewing experiences like YBVR can deliver will continue to grow into a bigger market.”   During the pilot, AO fans in the US market can access the Xtadium app on Meta Quest headsets to watch selected archive highlights and full length matches from 12 different camera angles via the Director’s Chair feature. YBVR CEO Hector Prieto said it was exciting to add a global sport such as tennis to the Xtadium sport portfolio. ‘”YBVR is honored to join the AO Start-up program. Immersive Tennis is in our DNA and indeed we have a lot to thank to the AO family”, said Hector Prieto, YBVR CEO. “AO asked YBVR to deploy a trial of a Virtual Ticket VR experience for the AO 2021 finals and this became the trigger for our current partnership for creating the home for sports in the Metaverse, Xtadium; since then, we bring live sports emotions to the fans in multiple sports.” The full cohort of AO StartUp companies will be announced across AO 2023. Visit aostartups.ausopen.com to learn more.  About YBVRYerba Buena VR (YBVR) is the world leader in sports in VR, a Silicon Valley-based technology company whose main purpose is to bring emotions closer to sports fans by providing a unique experience that transports them to their favorite sporting events without leaving their homes. YBVR is a one-stop-shop that has been six years in the market for building the next generation of live immersive video experiences in VR/360, unleashing the potential of immersive broadcasting by providing unparallel immersive experiences to sports fans connected from anywhere with any device: mobile, web, TV, and, of course, XR devices.  About XtadiumXtadium is the Home for Sports in the Metaverse; it is the only VR App where fans can find different sports in branded virtual spaces (Xtadium rooms) with the content of each sports partner. Xtadium gives fans the opportunity of enjoying their favorite sporting events with their friends by introducing the watch party feature, which allows users to invite friends that are hundreds of kilometers away from them and watch different sports together, interacting with each other’s avatars and talking as if they were in the same room. Offering multiple camera angles, including 180°and 360° videos, replays, time-shifts, and real-time statistics, Xtadium is becoming the primary destination for watching live sports in the Metaverse.  About AO StartupsAO StartUps is the latest step in Tennis Australia’s innovation program which helps startup companies pilot their cutting-edge technology at the AO and other areas of Tennis Australia’s business.  Companies participating in AO StartUps will be provided the opportunity to prove their business models in real time and directly access proprietary intel and exposure at one of the world’s largest sports and entertainment events. It’s been designed to extract maximum value for the startup, streamline corporate processes that can often stifle innovating at speed, and provide an opportunity for future investment via Tennis Australia’s venture capital fund, Wildcard Ventures. The creation of AO StartUps follows the launch of Tennis Australia’s Venture Capital fund (Wildcard Ventures) and its multi-year partnership with global accelerator powerhouse, Techstars.

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