Case Studies

World Bowling and YBVR, the Silicon Valley immersive technology company, have announced a three-year partnership that will allow millions of fans to experience bowling like never before. YBVR, who has showcased its VR live streaming technology in top sports events like The Australian Open, will work with bowling’s international governing body to deliver the next generation of immersive technology in a multidevice strategy. “We are very excited with this opportunity to take the world of bowling to the next level, and attract new audiences around the world,” said Hector Prieto, YBVR CEO. The partnership will create vibrant and immersive experiences for bowling fans, bringing a new degree of engagement through virtual reality and interactive features. Together, World Bowling and YBVR will work to deliver new content and engage fans with a variety of Apps, software, and innovative solutions that allow for a personalized experience for every user. YBVR technology deploys 8K VR quality streaming and instant camera change in its broadcastings, allowing viewers to catch every second of the action from multiple points of view. Athletes, Coaches and fans will experience a 360 degree vision of the action, along integrated social and interactive capabilities that will connect them in ways until now impossible. “YBVR is an essential piece of the jigsaw in our “Bowling Evolved” strategy, providing multiple ways for our athletes and fans to experience, consume and engage with our elite, para bowling and academy content,” said Chris Neilson, Innovation & Business Development Director, World Bowling. Under the agreement, World Bowling and YBVR will develop a new future for VR coaching and education with further enhancements and integration into the global application for gamification and tournament data tracking. Neilson continues: “Users will be able to consume content via a multi-cam mobile experience in 2D, 180 and 360 with supportive features, real-time statistics and scoreboards for the complete XR experience”. About YBVR – Based in Silicon Valley and Madrid, YBVR is a technology start-up building the next generation VR video distribution platform. The company specializes in providing the best immersion for VR streaming for all devices, all with a single platform. Its technology has already delivered immersive experience to audiences of greatest tennis events, including Australian Open, Laver Cup and Davis Cup. About World Bowling – World Bowling is the International governing body for the sport of Tenpin, Ninepin and the newly formed ParaBowling representing five continental zones and 114 member federations. World Bowling was recognized by the International Olympic Committee (IOC) in 1979 as the world governing body for the sport of Bowling and by the International Paralympic Committee (IPC) in 2019 for ParaBowling. For more information and interviews, please contact: Media Contacts: YBVR ybvr@ybvr.com World Bowling Media Department media@worldbowling.org