Watching a EuroLeague game has always been about intensity. The noise, the pace, the sense that anything can happen in the final minutes.
With virtual reality, that experience now goes a step further.
Sitting in the front row of the Žalgirio Arena without leaving your sofa is now possible.
the euroleague From Virtual Tickets to Courtside Immersion
The 2023 Turkish Airlines EuroLeague Final Four takes place this weekend in Lithuania, and fans from multiple countries around the world will be able to live the EuroLeague Basketball Final Four in a different, innovative way, thanks to the partnership between EuroLeague Basketball and YBVR.
YBVR and Turkish Airlines EuroLeague worked together for the first time in 2021 when the Final Four was in Cologne and no fans could attend due to post-pandemic restrictions.
In that moment, the concept of Virtual Ticket was introduced, allowing fans to attend without leaving home and giving them an immersive experience that could make them feel the action as if they were there.
The Virtual Ticket concept was also important for both companies because it represented a new revenue stream that didn’t exist before.
After Cologne, both companies agreed on producing the Final Four in Belgrade in VR as well, adding the Virtual Reality features to the Final Four subscription to EuroLeague TV.
Two Final Fours later, in 2023, YBVR and EuroLeague Basketball extended their partnership and, apart from the Final Four, 6 games of the regular season plus 4 more of the playoffs were streamed Live in VR for multiple devices and in multiple countries around the world.
And last but not least, for all of those attending to the F4, there will be a VR stand on the Fan Zone where people will be able to try the technology and get immersed in highlights from previous games, making them feel as if they were courtside.
Bringing EuroLeague Games to Fans Through Xtadium
In the United States, many of these EuroLeague VR games have been made available through Xtadium, YBVR’s dedicated VR sports app.
Xtadium is designed specifically for immersive live sports, with features that let users switch camera angles, watch games with friends, and experience events together in shared virtual spaces.
For EuroLeague fans, Xtadium offers an easy way to access VR broadcasts without complicated setups.
Put on a compatible headset (like Meta Quest 3), open the Xtadium app, and you’re inside the arena.
Some games have even been available for free, lowering the barrier for fans who are curious about VR but haven’t tried it yet.
Xtadium’s Broader Vision for VR Sports
While EuroLeague Basketball is an important part of Xtadium’s offering, it’s only one piece of a much larger lineup.
Xtadium also delivers immersive VR experiences across a range of sports, including boxing, motorsports, tennis, and additional basketball content.
As VR technology continues to improve, platforms like Xtadium are setting the standard for how immersive sports viewing can work in practice.
EuroLeague Basketball’s early adoption shows how traditional leagues can innovate without losing what makes their product special.
The passion, the competition, and the atmosphere are still there. VR simply brings fans closer than ever before.
