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Vive la experiencia inmersiva del Mutua Madrid Open

Vive la experiencia inmersiva del Mutua Madrid Open Los aficionados al tenis están disfrutando de una experiencia única en el Mutua Madrid Open 2025. Gracias a la colaboración entre Yerba Buena VR y el torneo, los visitantes de la Caja Mágica pueden sumergirse en una transmisión inmersiva del evento, mientras que los usuarios de Meta Quest en todo el mundo pueden acceder al streaming global a través de la app oficial del Mutua Madrid Open, disponible en la tienda oficial. Además, la experiencia también está disponible para visualizar en la web. La transmisión contará con imágenes en vivo capturadas desde cuatro cámaras inmersivas ubicadas en distintos puntos de la Caja Mágica, ofreciendo a los espectadores una perspectiva única y cercana del evento y de los jugadores del torneo. “Estamos emocionados de llevar esta experiencia inmersiva a los aficionados del tenis en todo el mundo,” dijo Hector Prieto, cofundador y CEO de YBVR. “Gracias a nuestra tecnología, los espectadores podrán sentirse como si estuvieran en la Caja Mágica, disfrutando de cada momento del torneo desde una perspectiva completamente nueva.” No te pierdas la oportunidad de ser parte de esta experiencia revolucionaria. Descarga la app Mutua Madrid Open desde la tienda oficial de Meta Quest o accede a la transmisión a través de la web, y prepárate para vivir el tenis como nunca antes.

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Case Studies

A glimpse of the future of live sports!

Madrid, 16 March 2025 – YBVR° a leader in immersive streaming technology, showcased the future of sports entertainment at Movistar Arena by deploying cutting-edge 180° and 360° video technology powered by 5G Standalone (SA) on millimeter waves by Ericsson España. As part of the European Union´s SNS-JU TrialsNet project, YBVR delivered an unparalleled fan experience, demonstrating how Virtual Reality (VR) and immersive video can transform live sporting events in collaboration with Telefonica, Ericsson España, and Universidad Carlos III Madrid.   The trial ran during a high-stakes basketball faceoff between Movistar Estudiantes and Súper Agropal Palencia, giving fans an unforgettable viewing experience. With Telefónica providing robust 5G connectivity and Ericsson delivering state-of-the-art infrastructure, YBVR’s technology allowed audiences to watch the game from multiple perspectives—either from the comfort of home or directly within the stadium.  Two Ways to Experience the Action  YBVR’s “Immersive Fan Engagement” use case showcased two unique applications:   Both applications leveraged the high-speed, low-latency capabilities of 5G SA millimeter wave technology, ensuring seamless, real-time transmission of ultra-high-definition immersive content.   Pioneering the Future of Live Entertainment  This milestone at Movistar Arena is more than a technological win—it’s a glimpse into the future of live sports. By bringing immersive, interactive viewing to the forefront, YBVR opens up new opportunities for sports leagues, broadcasters, and event organizers to engage fans and unlock new revenue streams.  As part of the broader TrialsNet initiative, this successful showcase highlights how 5G and immersive media can work hand-in-hand to revolutionize entertainment as we know it  #5G #VR #SportsInnovation #TrialsNet #B5G #YBVR

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Company News

FOX Sports Brings Copa America Live to Xtadium

[CAMPBELL, CA. 7/12/2024] – FOX Sports and YBVR today announce an immersive VR experience for the Copa América Final on Meta Quest, revolutionizing how fans engage with sports broadcasting. FOX Sports will bring the Copa América Final to virtual reality (VR) on YBVR’s Xtadium platform. Produced in immersive 180-degree format, it will enable fans to experience the excitement and intensity of the match from multiple perspectives within the stadium.

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Case Studies

Transforming Fan Engagement using Beyond 5G: YBVR Use Case in TrialsNet

YBVR, a trailblazer in virtual reality (VR) technology, is one of the consortium partners of TrialsNet, an innovation project that received funding from European Union´s Horizon-JU-SNS-2022 Research and Innovation Programme,  that showcases various use cases that test the capacity and limitations of the upcoming beyond 5G. YBVR’s UC10 immersive fan engagement solutions are setting a new standard for live sports experiences, with low latency and immersive user experience. 

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