US OPEN

Madrid, 16 March 2025 – YBVR° a leader in immersive streaming technology, showcased the future of sports entertainment at Movistar Arena by deploying cutting-edge 180° and 360° video technology powered by 5G Standalone (SA) on millimeter waves by Ericsson España. As part of the European Union´s SNS-JU TrialsNet project, YBVR delivered an unparalleled fan experience, demonstrating how Virtual Reality (VR) and immersive video can transform live sporting events in collaboration with Telefonica, Ericsson España, and Universidad Carlos III Madrid.   The trial ran during a high-stakes basketball faceoff between Movistar Estudiantes and Súper Agropal Palencia, giving fans an unforgettable viewing experience. With Telefónica providing robust 5G connectivity and Ericsson delivering state-of-the-art infrastructure, YBVR’s technology allowed audiences to watch the game from multiple perspectives—either from the comfort of home or directly within the stadium.  Two Ways to Experience the Action  YBVR’s “Immersive Fan Engagement” use case showcased two unique applications:   Both applications leveraged the high-speed, low-latency capabilities of 5G SA millimeter wave technology, ensuring seamless, real-time transmission of ultra-high-definition immersive content.   Pioneering the Future of Live Entertainment  This milestone at Movistar Arena is more than a technological win—it’s a glimpse into the future of live sports. By bringing immersive, interactive viewing to the forefront, YBVR opens up new opportunities for sports leagues, broadcasters, and event organizers to engage fans and unlock new revenue streams.  As part of the broader TrialsNet initiative, this successful showcase highlights how 5G and immersive media can work hand-in-hand to revolutionize entertainment as we know it  #5G #VR #SportsInnovation #TrialsNet #B5G #YBVR